Many pundits wonder what is it that makes Obama so appealing across multiple psychodemographics. How is it that he connects so effortlessly and empathically with people? Is it his young age, his wit, his diverse ethnic background, his untainted political resume, his consistent opposition to the Iraq war, his membership in the "Joshua generation" (the post civil rights or "Moses" generation), or his vision of politics?
Imagine something more basic: Voice, facial expression and body language. Communication expert, David McGrath has done an analysis of Obama's and other political leaders communication style. And beyond the obvious--Obama smiles a lot--he postulates,
"that an audience responds positively or negatively to a speaker, less on the basis of what he represents with his words and sentences than on the message he conveys with tactile, sensory and spatial engagement of his body. And Obama apparently is ahead of the pack of presidential candidates when it comes to cues of body language."
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1 comment:
This is interesting
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